Commercial production — Borut Pahor
Together with Žan and Anže, we started filming commercials for Borut Pahor. We began with the first campaign: Zeleni Heroj. The work is built around a professional production process—planning, filming, and post-production—focused on clear, modern communication and consistent visual quality.
Zeleni Heroj
campaign 01We started our commercial production collaboration with the Zeleni Heroj campaign. The concept emphasizes a clean, “fresh” visual language and short, clear messaging suitable for social platforms.
Vitamin water with an easy, everyday message and recognizable, consistent visuals.
Controlled light, clean backgrounds, strong focus on the can and freshness cues (ice, citrus).
Short vertical & horizontal cuts, optimized exports for modern platforms and quick consumption.
What we do
The production work covers the full workflow: concept, shot list, set organization, filming and lighting, and finally editing and delivery for the selected platforms. The goal is a clean message and a consistent visual style.
Workflow
- Pre-production: idea, message, plan, shot list.
- On set: framing, light, repetition, consistency.
- Post: selection, rhythm, subtle grading, exports for social formats.
Principle
Preparation before filming, efficient execution on set, and an edit that keeps attention without unnecessary noise.
Meetings and coordination help the filming days run smoothly and keep the final message focused.
Gallery
Scenes from meetings, planning and the first production steps (Zeleni Heroj). Click an image to enlarge.
Team
Production team:
Team member
Jaka Učakar
Coordination, filming support, editing support, and overall execution.
Team member
Žan Ocepek
Filming support, set work, and production assistance.
Team member
Anže Kovačec
Production assistance, setup, and logistics support.